QUICK TIPS TO INCREASE YOUR
PROFITS WITH COFFEE-MATE^®

COFFEE-MATE is the easiest way to improve your coffee program! Your customers don’t just love it. They’re passionate about it. Here are FIVE QUICK TIPS TO TURN THEIR PASSION INTO PROFITS.

1. Give them what they want. It’s a fact: 2/3 of consumers always add creamer when drinking coffee away from home.³ And if you think they prefer half & half, think again. Consumers prefer COFFEE-MATE Original to the leading national brand of half & half 66% to 34%.⁴ Simply put, at home and away from home, COFFEE-MATE is America’s favorite coffee creamer. And that means it’s an easy way to give your customers a little “perk” that makes a big difference.

2. Let them know you’ve got it. COFFEE-MATE isn’t just passionately preferred by millions of Americans. It’s a business magnet. Research shows that if customers know it’s available in a foodservice operation, they’ll be more likely to order coffee and increase their visits. Contact us at 1-800-288-8682 about how to get branded COFFEE-MATE merchandising materials, including colorful static clings and counter cards that can help put the profit power of the brand to work for you.

3. Feature more flavors. Flavored creamers can build business! In fact, 46% of creamer users say that part of the fun of drinking coffee outside the home is trying out new creamer flavors.¹ Flavored creamers appeal to higher-educated, affluent 35- to 54-year-olds.² Instead of brewing multiple pots of flavored coffees that take up space, increase costs, and may go to waste, brew a single coffee and offer a variety of COFFEE-MATE flavors—from Irish Crème to Amaretto. It’s a simple way to let your customers customize their cup, and COFFEE-MATE is the only major brand with both liquid and powdered creamers in the flavors America loves.

4. Ride the specialty coffee wave. These days, coffee-savvy patrons are looking for a way to economize—but not sacrifice. Good news: 59% of consumers agree that coffee with flavored creamers is a good substitute for specialty coffee.¹ And with coffee-house quality flavors like French Vanilla and Hazelnut, COFFEE-MATE can be the key to attracting new customers with affordable, great-tasting specialty coffee options—like a rich-tasting Mocha, simply made from your house coffee with a shot or two of COFFEE-MATE Creamy Chocolate flavor.

5. Chill and thrill. COFFEE-MATE makes it easy for you to offer profitable iced coffee drinks. Try adding French Vanilla, or Sweetened Original to your house coffee and serving over ice—or blend coffee,
COFFEE-MATE and ice for a refreshing coffee frappé—to give patrons a coffee-house experience that will have them chilling out at your place!

For more information, please visit www.NestleProfessional.com or call 1-800-288-8682.

¹ Lieberman Research Worldwide, August 2008
² AC Nielsen, COFFEE-MATE Share of Retail Sale, 2008
³ Nestlé OOH Consumer Beverage Segmentation, 2007
⁴ Consumer blind preference test conducted by Tragon Corporation. Oct. 2007