Sean C, Hope Valley Diner — “We used to use our distributor’s brand of shelf-stable creamer product in our diner, with no real feedback from our customers. But one time, our front-of-house operation was having a huge rush, and our catering business also had a large catering order to deliver, both of which required creamers. We quickly went to a warehouse store to purchase more creamers for the catering order, which happened to be Coffee mate brand. We chose those versus the store-brand because of trust in the brand name. The client was a regular, who immediately noticed the difference and asked about it. Being transparent, we disclosed what happened, and afterwards the client specifically mentioned how much better our coffee tasted with Coffee mate creamer to accompany it. We tried this with a few other deliveries, and based upon the positive feedback, we converted to using Coffee mate creamers for our catering, exclusively. This has made our catering brand stand out, with the recognized brand that Coffee mate offers, and which, in turn, gets us repeat and additional business.”